Lose It! is an iPhone and iTouch application that combines the power of social networking with your weight loss efforts. Users can simply download the application from the Apple Store and start teaming up with people on Twitter and Facebook to lose weight.

The application allows users to input daily calorie budgets (goals) and keep track of what they are eating and what exercises they are doing. A searchable database makes the entire process run very smoothly. Detailed reports generate key metrics that inform you on how you are doing with your weight loss efforts.

Perhaps the best feature of Lose It! is the ability to stay in touch with friends (or meet new ones) on Facebook and Twitter. Consider it as a vast worldwide support group that allows everyone to keep each other motivated. See what other users are doing to lose weight and let their successes encourage your own efforts. Science has shown that having a weight loss buddy can improve the efficiency of your diet and exercise programs by adding accountability to the equation.

The application is tailor made for each individual. You enter pertinent information such as height, weight, and weight loss target. All the information that you need to keep track of your daily caloric intake is provided for you. Additional graphs and charts make analysis fun and easy. You can even export your data to let well-informed individuals evaluate your progress.