The road to losing weight is often fraught with excuses. You may think to yourself, “Maybe next week,” or “Just one more doughnut can’t hurt.” Maybe it’s time to add some incentives to ensure you stay on the right track.

The weight loss program Lose It or Lose It is designed to combat such problems. You stay motivated by wagering money on your weight loss efforts and involving friends and kindred spirits. Best of all, the program is absolutely free if you are able to reach your weight loss goals.

The first step involves putting up money in accordance to your weight loss goals (and budget!). You can pay $10 with a goal of losing 10 pounds over 10 weeks. You can then proceed by selecting “accountability” friends from the website who are doing the same thing as you are. You can keep everyone updated via SMS or email.

Daily reminders ensure that you stay focused on your goal. Updates are posted periodically and the constant reminders will help immensely in your efforts to regain your hard-earned money.

Lose enough weight and you earn your money back and gain friends along the way. Now that’s a motivational deal that you shouldn’t let pass by.